Where complex Brands find their Authority


Testimony 1

“Marketable Copy brought in 3x the revenue of any campaign in our history.”

“Marketable Copy does amazing work that gets results. We hired April for a direct mail fundraising campaign, and it paid off big time. It brought in 3x the revenue of any campaign in our 30-year history.”

Ryan Holloway

~ Ryan Holloway, Executive Director of Care Net Peninsula

Testimony 2

“April employs effective persuasion in every sentence, and it gets results.”

“April employs effective persuasion in every sentence, and it gets results. She is also a fantastic editor; head and shoulders the best I have ever seen. These skills come together to be something greater. Something I appreciate in every crisp, clear, and effective paragraph of copy I am privileged to publish.”

Isaac Shapira

~ Isaac Shapira, Principal of Platonic.Systems

Testimony 3

“April can take the simplest subject matter to the most complex and bring it to life.”

“April has the remarkable ability to take both the simplest subject matter to the most complex and bring it to life. She is a creative wordsmith, and her organizational skills are bar none.”

Kathy Basey

~ Kathy Basey, Senior Graphic Designer & Production Manager

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Not if your goal is to sound like everyone else.

Not if your idea of ‘authority’ is rearranging industry buzzwords like deck chairs on your personal Titanic.

Do customers (and staff) regard your sales brochures with the same wrinkled expressions they reserve for sweaty gym socks?

Do your competitors’ social media posts make your stomach clench—because you’d sell your firstborn for $1 to win similar engagement?

Does your ‘thought leadership’ consist largely of middle managers posing with their favorite coffee mugs?

April Kelsey, Founder of Marketable Copy

Have you tried generating content with ChatGPT…and got back more garbled jargon than a Gartner symposium?

Are you ready to craft a brand worthy of your enterprise vision—with real meaning and utility?

If so, you’re in the right place.

Copy that turns clarity into conversion. Copy that bites, unites, and excites. Copy that CEOs quote and salespeople steal for their pitch decks. Copy that establishes corporate values and transforms internal cultures. Content that people reference on industry discussion boards. Copy that compels customers and competitors to call your office and ask what inspired your latest marketing idea.

Does your company exist to find tiny dings in sheetmetal? Doesn’t matter.

No industry is too unsexy or convoluted for me to tackle. My words have persuaded audiences to care about:

I’ve doubled and tripled revenue programs, invented new content frameworks, and won million-dollar funding requests for my clients. They call me the Wizard of Wordcraft, the Obliterator of Objections, the Distiller of Truths, and the Queen of Memes.

Why?

Because I don’t just write “pretty words.” I work to align your vision, voice, audience, positioning, SEO and UX into one, razor-sharp brand narrative that sells.

Still skeptical? Good.
Judge me by my outcomes.

Screenshot from the platonic.systems home page, which links to the copywriting case study in my portfolio.
In the 16 months after this website went live, Platonic.Systems experienced 1200% business growth.
White field with a 'care in crisis' logo across the middle. Graphic links to the copywriting case study in my portfolio, which features the direct mail appeal I helped write to benefit moms with unplanned pregnancies.
“This is the best fundraising letter I’ve ever received. How did you come up with it?” ~ Another nonprofit director to my client, Ryan
Photo of a matching folder and business card designed in green and gold elements and bearing the Lineage Wealth Management logo and word mark. Photo links to a branding case study in my portfolio.
“After working with you, I feel like I could compete with any Fortune 500 firm.” ~ Peter Workman, client
Presentation slide for a pitch deck. Text on slide reads, "Welcome to Guinevere; one-touch password management & document security, patent pending." Slide links to project in my portfolio.
“I have genuinely used the term ‘April-ification’ when we needed a technical document to be made both beautiful and engaging.” ~ Engineer
Cover of multi-page event invite. Text on cover reads, "Really. It's exciting. It's real. It's changing the world." Image links to project in my portfolio.
“Never before have I heard the mission of this organization expressed so clearly.” ~ Longtime donor & event attendee
Screenshot from Enboarder Edge event page. Image shows several faces of men and women. Screenshot links to a social media ad in my portfolio.
“I know that exact sound!” ~ James Laurain, fellow copywriter

Ready to raise your brand voice over the hum of AI-driven sameness? Click the button below to contact me.

What makes it marketable copy

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In search of greater meaning?

Book a free consultation. I’d love to meet you.