Creative copywriting for complex brands

Testimony 1

“Marketable Copy brought in 3x the revenue of any campaign in our history.”

“Marketable Copy does amazing work that gets results. We hired April for a direct mail fundraising campaign, and it paid off big time. It brought in 3x the revenue of any campaign in our 30-year history.”

~ Ryan Holloway, Executive Director of Care Net Peninsula

Testimony 2

“April employs effective persuasion in every sentence, and it gets results.”

“April employs effective persuasion in every sentence, and it gets results. She is also a fantastic editor; head and shoulders the best I have ever seen. These skills come together to be something greater. Something I appreciate in every crisp, clear, and effective paragraph of copy I am privileged to publish.”

~ Isaac Shapira, Principal of Platonic.Systems

Testimony 3

“April can take the simplest subject matter to the most complex and bring it to life.”

“April has the remarkable ability to take both the simplest subject matter to the most complex and bring it to life. She is a creative wordsmith, and her organizational skills are bar none.”

~ Kathy Basey, Senior Graphic Designer & Production Manager

Do you need marketable copy?

“We have a website, but no one really understands what we do.”

“Our offer is too complex to explain easily.”

“Customers take our brochures but toss them in the trash the moment they walk outside our door.”

“AI-generated content doesn’t engage our audience or capture our unique expertise.”

“For what we spend on marketing, we should be seeing much better results.”

If you’ve uttered any of these phrases, you’ve come to the right place.

My name is April Kelsey, and I’ve been crafting copy people love to read for over a decade.

My words have brought clarity and enthusiasm to highly complex services like functional programming, financial planning, and corporate change management.

I’ve doubled and tripled revenue programs and won million-dollar funding requests for my clients. They call me the Wizard of Wordcraft, the Obliterator of Objections, the Distiller of Truths, and the Queen of Memes.

Why?

Because I do far more than write pretty words. I dig into your audience, market positioning, SEO, UX, and content accessibility to give you the best chance at winning hearts and minds to your cause.

The result: joyful engagement and lots of revenue.

Want proof? Check out my work:

Screenshot from the platonic.systems home page, which links to the copywriting case study in my portfolio. — In the 16 months after this website went live, Platonic.Systems experienced 1200% business growth.

“This is the best fundraising letter I’ve ever received. How did you come up with it?” ~ Another nonprofit director to my client Ryan

“After working with you, I feel like I could compete with any Fortune 500 firm.” ~ Peter Workman, client

Presentation slide for a pitch deck. Text on slide reads, "Welcome to Guinevere; one-touch password management & document security, patent pending." Slide links to project in my portfolio. — “I have genuinely used the term ‘April-ification’ when we needed a technical document to be made both beautiful and engaging.” ~ Engineer

Cover of multi-page event invite. Text on cover reads, "Really. It's exciting. It's real. It's changing the world." Image links to project in my portfolio. — “Never before have I heard the mission of this organization expressed so clearly.” ~ Longtime donor & event attendee

Screenshot from Enboarder Edge event page. Image shows several faces of men and women. Screenshot links to a social media ad in my portfolio. — “I know that exact sound!” ~ James Laurain, fellow copywriter

If you’ve tried other copywriters (or ChatGPT) and they haven’t delivered…and you’re ready to have some jaw-dropping, scroll-stopping, record-smashing copy for your complex brand…click the button below to contact me.

Make readers cheer and competitors weep