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Crafting messages that spark joy
I’m obsessed with words. Particularly the ones that instill confidence and generate excitement for businesses and brands.
As a young girl, I devoured every Nancy Drew mystery book in my local library, enamored with the feelings of curiosity and suspense they evoked. Over the course of my schooling, I tried my pen at poetry, storytelling, academic writing, and journalism. Once I discovered copywriting, though, I became well and truly hooked.
I landed my first full-time copywriting role at an international nonprofit, where my words generated about $20 million. While there, I learned to harness the power of content accessibility and customer centricity for astonishing results.
In 2021, I founded Marketable Copy to bring the joy of customer-centered copywriting to the corporate world. Earning a certification in UX Design from Cornell in 2022 further cemented my commitment to accessibility and spawned a love for information architecture. In spite of my foray into the corporate world, though, I refuse to quit making memes or snarky coffee mugs. It just makes life more fun.
Books I Love and Recommend
Frequently Asked Questions
What makes Marketable Copy different from other copywriting services?
Marketable Copy specializes in producing customer-centered copy. This involves me getting to know your target audience and putting their needs first. I then craft every phrase with the desired end goal in mind, whether that goal is better sales, higher customer engagement, a more cohesive brand, or improved search ranking. The result is personable, highly persuasive copy that crushes the competition.
What’s your process like?
First, we’ll jump on a video call to get acquainted and discuss your project. If we decide to proceed with services, I’ll email you a quote and a client agreement to sign. A large project will usually require a 25% deposit to start.
During our chat, I’ll collect information about your business, brand, and overall goals and expectations for the copy. I’ll also research your industry, customers, and competitors to discover how I can make the copy most effective. (If you have a creative brief, even better!) I’ll then share the first draft with you for review and revisions. Once we reach a final draft that you love, I’ll send you the final invoice.
What’s in your client agreement?
My client agreement lays out the rights and expectations for our work together, such as price, delivery and payment, originality of work, and ownership. I give all my clients an opportunity to review the agreement before signing. If your company has a freelancer contract you prefer to use, just let me know.
How much do you charge?
General rates are listed on my Services page. However, some rates will differ depending upon a project’s length and complexity. If you would like a free quote for your project, please contact me.
Do you use generative AI to write copy?
No. AI only rephrases previously created content using the most common patterns it finds within our language. In other words, AI produces average, unoriginal work. And because it’s simply mimicking patterns, it often generates false information.
I want to give my clients the absolute best copy on the market today, so I leave the robots to those who don’t mind sounding robotic. With Marketable Copy, you can expect firsthand analysis, research, fact-checking, proofreading, and out-of-the-box creativity.
Do you do SEO?
Yes! I often research topics to include the most relevant keywords and phrases in the copy I produce. This service is automatically included in website copywriting projects. If you already have keywords you’d prefer me to use, I can weave them in seamlessly.
Do you do social media marketing?
This is not my preferred medium, but I’m well experienced in writing for social media and am happy to do so if needed. I can also create graphics using Canva and even create promotional memes!
However, I do not offer account management services. Someone on your team will need to post the content to the appropriate platform and track its performance.
Will you collaborate with my team via chat or content management system?
Yes! Several clients have set me up on Slack, Discord, Asana, Microsoft Teams, or other employee chat or content service. All you have to do is ask.
How many revisions can I request?
All of my copywriting quotes cover two rounds of major revisions. Most clients haven’t needed more than one. 😊
How do you accept payment?
I invoice clients via PayPal. From there, you can pay with any method PayPal accepts: bank transfer, debit or credit card, or PayPal funds. I also accept payments via Zelle. I typically give clients 10 days from the invoice date to make payment. If you’re very happy with my work, feel free to show your appreciation via a tip or Google review.
Can I see samples of your work?
Yes, right here.
What if I don’t like your copy?
My process is designed to deliver copy you will be proud and eager to publish.
Some businesses are accustomed to handing off a project to a junior writer, receiving a mediocre product, then revising it themselves to get something publishable. I work collaboratively with clients to ensure the copy I produce is accurate, on-brand, and revised to meet their requirements. I want my clients to be happy, and I request their feedback regularly.
However, if you’re truly dissatisfied with my work, you are free to terminate our contract at any time, no hard feelings. Per my client agreement, any work you’ve paid for will be yours to keep and use as you see fit.