-
The Art (and Science) of Letting Go
Good copywriters know how to put words on a page. Master copywriters know when to take them off.
-
Anger at Apple’s iPad Ad? It’s the Context.
At first glance, Apple’s iPad Ad isn’t awful. The context in which it ran, however, makes it downright craven.
-
Copywriting for Fortune 500 Companies
Copywriting for Fortune 500 companies is very different from working with small or mid-sized organizations. Here’s what you can expect.
-
7 Things ChatGPT Won’t Do for You
AI language models may seem god-sent for generating cheap marketing content, but ChatGPT won’t do some fairly important things that lead to success.
-
Secrets of Great Marketing: Part 2
Looking for practical, timeless tips to creating high-value marketing campaigns? Check out Part 2 of my Secrets to Great Marketing.
-
Secrets of Great Marketing: Part 1
Want to create highly effective marketing campaigns? Check out these secrets I’ve learned over years of copywriting.