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Copywriting for Fortune 500 Companies
Copywriting for Fortune 500 companies is very different from working with small or mid-sized organizations. Here’s what you can expect.
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7 Things ChatGPT Won’t Do for You
AI language models may seem god-sent for generating cheap marketing content, but ChatGPT won’t do some fairly important things that lead to success.
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Secrets of Great Marketing: Part 2
Looking for practical, timeless tips to creating high-value marketing campaigns? Check out Part 2 of my Secrets to Great Marketing.
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Secrets of Great Marketing: Part 1
Want to create highly effective marketing campaigns? Check out these secrets I’ve learned over years of copywriting.
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Why Chief Executives Shouldn’t Write Their Company’s Website Copy
Executives may think they’re saving money by writing their company’s website copy, but they’re often making a costly mistake.
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Does My Website Need a Blog?
Starting a blog solely to boost a website’s SEO rankings is a short-sighted strategy with diminishing returns. Blogs serve a much greater purpose.