The Art (and Science) of Letting Go
Good copywriters know how to put words on a page. Master copywriters know when to take them off.
Anger at Apple’s iPad Ad? It’s the Context.
At first glance, Apple’s iPad Ad isn’t awful. The context in which it ran, however, makes it downright craven.
Copywriting for Fortune 500 Companies
Copywriting for Fortune 500 companies is very different from working with small or mid-sized organizations. Here’s what you can expect.
7 Things ChatGPT Won’t Do for You
AI language models may seem god-sent for generating cheap marketing content, but ChatGPT won’t do some fairly important things that lead to success.
Secrets of Great Marketing: Part 2
Looking for practical, timeless tips to creating high-value marketing campaigns? Check out Part 2 of my Secrets to Great Marketing.
Secrets of Great Marketing: Part 1
Want to create highly effective marketing campaigns? Check out these secrets I’ve learned over years of copywriting.
Getting it Write
Insights into Captivating Copy and Masterful Marketing