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Brand Evolution vs. Brand Drift: How to Tell the Difference
Some have tried to convince me that their brand drift is really brand evolution, but I know the difference. Now, you can, too.
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The Trials and Triumphs of Corporate Storytelling
Corporate storytelling is tough and not always C-Suite approved. Here are the challenges involved with telling a good corporate story.
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Minimally Viable Utilization: the Silent Cost of Perpetual Change
When perpetual shift hits the fan, workers resort to minimally viable utilization to survive. Is routinizing change even possible?
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The Strategist Meets The Machine: A Critical Review of ChatGPT
Full disclosure: I think the AI revolution was inevitable. Our world is drowning in data and complexity—and once you factor in the cognitive impacts of COVID-19, it becomes obvious that
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How to Spot AI-Generated Content
Identifying AI-generated content isn’t as tricky as it seems. It’s missing a key component that all great content has.
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The Art (and Science) of Letting Go
Good copywriters know how to put words on a page. Master copywriters know when to take them off.
Getting it Write
Insights into Captivating Copy and Masterful Marketing