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The Art (and Science) of Letting Go
Good copywriters know how to put words on a page. Master copywriters …
Anger at Apple’s iPad Ad? It’s the Context.
At first glance, Apple's iPad Ad isn't awful. The context in which …
Copywriting for Fortune 500 Companies
Copywriting for Fortune 500 companies is very different from working with small …
7 Things ChatGPT Won’t Do for You
AI language models may seem god-sent for generating cheap marketing content, but …