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Does My Website Need a Blog?
Starting a blog solely to boost a website’s SEO rankings is a short-sighted strategy with diminishing returns. Blogs serve a much greater purpose.
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How Irrelevant Data Can Alienate Your Audience
An example from Facebook shows how data in copywriting can alienate your readers if you aren’t careful to make it relevant.
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How to Write like a Copywriting Pro
Want to become a copywriting master? These four factors separate mediocre writers from the superb.
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How to Avoid Being Scammed by a Slick Marketing Consultant
Afraid of getting scammed by a slick marketing consultant? You can get the results you need if you find a marketing consultant who asks the right questions.
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How to Go Viral in Marketing
Going viral is more likely to happen when companies first maximize tried-and-true marketing tactics.