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7 Things ChatGPT Won’t Do for You
AI language models may seem god-sent for generating cheap marketing content, but ChatGPT won’t do some fairly important things that lead to success.
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Secrets of Great Marketing: Part 2
Looking for practical, timeless tips to creating high-value marketing campaigns? Check out Part 2 of my Secrets to Great Marketing.
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Secrets of Great Marketing: Part 1
Want to create highly effective marketing campaigns? Check out these secrets I’ve learned over years of copywriting.
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Why Chief Executives Shouldn’t Write Their Company’s Website Copy
Executives may think they’re saving money by writing their company’s website copy, but they’re often making a costly mistake.
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Does My Website Need a Blog?
Starting a blog solely to boost a website’s SEO rankings is a short-sighted strategy with diminishing returns. Blogs serve a much greater purpose.
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How Irrelevant Data Can Alienate Your Audience
An example from Facebook shows how data in copywriting can alienate your readers if you aren’t careful to make it relevant.
Getting it Write
Insights into Captivating Copy and Masterful Marketing