Secrets of Great Marketing: Part 1
Want to create highly effective marketing campaigns? Check out these secrets I’ve learned over years of copywriting.
Why Chief Executives Shouldn’t Write Their Company’s Website Copy
Executives may think they’re saving money by writing their company’s website copy, but they’re often making a costly mistake.
Does My Website Need a Blog?
Starting a blog solely to boost a website’s SEO rankings is a short-sighted strategy with diminishing returns. Blogs serve a much greater purpose.
How Irrelevant Data Can Alienate Your Audience
An example from Facebook shows how data in copywriting can alienate your readers if you aren’t careful to make it relevant.
How to Write like a Copywriting Pro
Want to become a copywriting master? These four factors separate mediocre writers from the superb.
How to Avoid Being Scammed by a Slick Marketing Consultant
Afraid of getting scammed by a slick marketing consultant? You can get the results you need if you find a marketing consultant who asks the right questions.
Getting it Write
Insights into Captivating Copy and Masterful Marketing