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Secrets of Great Marketing: Part 2
Looking for practical, timeless tips to creating high-value marketing campaigns? Check out Part 2 of my Secrets to Great Marketing.
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Secrets of Great Marketing: Part 1
Want to create highly effective marketing campaigns? Check out these secrets I’ve learned over years of copywriting.
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Why Chief Executives Shouldn’t Write Their Company’s Website Copy
Executives may think they’re saving money by writing their company’s website copy, but they’re often making a costly mistake.
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Does My Website Need a Blog?
Starting a blog solely to boost a website’s SEO rankings is a short-sighted strategy with diminishing returns. Blogs serve a much greater purpose.
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How Irrelevant Data Can Alienate Your Audience
An example from Facebook shows how data in copywriting can alienate your readers if you aren’t careful to make it relevant.
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How to Write like a Copywriting Pro
Want to become a copywriting master? These four factors separate mediocre writers from the superb.
Getting it Write
Insights into Captivating Copy and Masterful Marketing