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The Strategist Meets The Machine: A Critical Review of ChatGPT
Full disclosure: I think the AI revolution was inevitable. Our world is drowning in data and complexity—and once you factor in the cognitive impacts of COVID-19, it becomes obvious that […]
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How to Spot AI-Generated Content
Identifying AI-generated content isn’t as tricky as it seems. It’s missing a key component that all great content has.
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The Art (and Science) of Letting Go
Good copywriters know how to put words on a page. Master copywriters know when to take them off.
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Anger at Apple’s iPad Ad? It’s the Context.
At first glance, Apple’s iPad Ad isn’t awful. The context in which it ran, however, makes it downright craven.
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Copywriting for Fortune 500 Companies
Copywriting for Fortune 500 companies is very different from working with small or mid-sized organizations. Here’s what you can expect.
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7 Things ChatGPT Won’t Do for You
AI language models may seem god-sent for generating cheap marketing content, but ChatGPT won’t do some fairly important things that lead to success.
Getting it Write
Insights into Captivating Copy and Masterful Marketing