The Strategist Meets The Machine: A Critical Review of ChatGPT
Full disclosure: I think the AI revolution was inevitable. Our world is drowning in data and complexity—and once you factor in the cognitive impacts of COVID-19, it becomes obvious that […]
How to Spot AI-Generated Content
Identifying AI-generated content isn’t as tricky as it seems. It’s missing a key component that all great content has.
The Art (and Science) of Letting Go
Good copywriters know how to put words on a page. Master copywriters know when to take them off.
Anger at Apple’s iPad Ad? It’s the Context.
At first glance, Apple’s iPad Ad isn’t awful. The context in which it ran, however, makes it downright craven.
Copywriting for Fortune 500 Companies
Copywriting for Fortune 500 companies is very different from working with small or mid-sized organizations. Here’s what you can expect.
7 Things ChatGPT Won’t Do for You
AI language models may seem god-sent for generating cheap marketing content, but ChatGPT won’t do some fairly important things that lead to success.
Getting it Write
Insights into Captivating Copy and Masterful Marketing